Group News: April 2014
High ROI approach to marketing
it’s not enough that clients know ‘roughly’ what we do!
Monitor Systems focus is on a high ROI approach to its business marketing activities. As a result we are now seeing our brand and profile improving all the time; on-line service and product visibility throughout the world is very encouraging and in particular, our corporate pitch to the oil & gas and renewable energy related marine industry is progressive.
“One of the questions we had to answer was, .. how do we successfully market our breadth of services to existing and new clients, in order that they ‘fully understand what we do’ and in ‘what areas’ we specialise? It’s not enough that clients know ‘roughly’ what we do, this is simply a missed opportunity; however it’s not easy and more times than not, near impossible. Our current online and offline marketing direction attempts to educate our clients and prospects in exactly what we do, quickly and visually. After much hard work, our core marketing mission seems to be working with an increase in quality enquiries, we are delighted with the results”.... commented Gino Pezzani (Marketing Manager).
David Freelove (Sales Manager) said, .... “the combined sales and marketing effort to grow Monitor Systems in the UK and Asia is proving very successful; aligning sales and marketing objectives with our business plan has allowed us to work as a close team with a clear mission and direction.
Setting goals, targets and new standards to drive home our objective has led to a significant increase in enquiries and business.”
“Monitor Systems has been investing wisely in both online and offline business marketing.
It’s inhouse marketing and design services together with its sales capability has taken the company from being reactive to proactive in a short period of time, paving the path for strategic growth in all areas of our specialist business arena throughout the world.” … commented Brian Sinclair (Managing Director & Founder).